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Century Link America Opens Doors for RFID Partners

The Chinese tag producer has launched a North American division to better meet the needs of systems integrators developing and ordering tags for customers' solutions, such as hybrid EAS-RFID systems for retailers.
By Claire Swedberg

The tags are used in supply chain management and asset-management applications, in addition to retail. The company's key strategic channel partners, Leuzzi says, are Zebra Technologies, DominateRFID and Honeywell, which sell their own solutions to manufacturers, health-care companies, logistics firms and other businesses.

The Century Link America office has only a half-dozen employees now, but plans to increase its numbers in January 2016, in order to provide more sales and tag-design support.

The T828 integrates an Alien Higgs3 chip into a conventional EAS hard tag, for such applications as apparel and retail shrinkage control, as well as inventory and supply chain management.
Although the tags that Century Link America's sales team is selling are still manufactured in China, the fact that Century Link now has a North American office means that Canadian, U.S. or Mexican companies can order customized products more efficiently. It also means that the tags will be in hand within two to four weeks, the firm reports, even if they are "made from scratch."

DominateRFID uses Century Link tags for such solutions as tracking smart containers and metal assets, as well as for retail applications like tracking jewelry and other merchandise at the item level, along with loss prevention. "We started using Century tags in April of this year," says George Brown, DominateRFID's sales director. "We have built a very good relationship with Century after several successful RFID projects," he states. The company is now preparing to deploy Century Link's towel and laundry tags as part of an inventory-management and loss-prevention application for a hotel and health club.

Mike Nichols, Honeywell Sensing & Productivity Solutions' RFID leader for North America, says his company is using RFID tags from Century Link as part of an asset-management solution that it offers to its customers. "The primary issue is finding a variety of RFID tags that will provide the best performance across a breadth of item constitutions and sizes," he explains. Therefore, Nichols says, the wide selection of tags provided by Century Link is a benefit to the company.

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