Aug 31, 2015Tyco Retail Solutions has built Retail Experience Centers around the world so that its customers can view and try out its technologies, including radio frequency identification solutions. This week, the firm opened its first such center that is intended specifically for its largest retailer customer, Wal-Mart. The new Retail Experience Center is in Bentonville, Ark., the city where the retailer's headquarters is also located, and is designed for use solely by Wal-Mart managers and other employees.
Tyco makes electronic article surveillance (EAS) systems for loss prevention, but also offers a variety of other security and item-level tracking technologies, including ultrahigh-frequency (UHF) RFID systems to read the tags on goods in the back rooms of stores, on display shelves, and at point of sale and exits. Tyco's 14 other such Experience Centers are located around the world, typically at the company's office locations, including in Boca Raton, Fla., Denver, Colo., and Irvine, Calif.
Eric White, Tyco Retail Solutions' Wal-Mart account leader, says this is the first such Experience Center dedicated to a single customer, and that it might not be the last, assuming the Wal-Mart model goes well. The 5,000-square-foot facility includes a mock store containing point-of-sale checkout areas and a back room, as well as a meeting room, in which all of the Tyco technology currently available to retailer customers is on display and can be demonstrated and tested. White says he expects the new facility to be visited by Bentonville executives, including those responsible for Wal-Mart research and development, as well as profit and loss managers, and the employees who report to them.
Inside the center, White says, Tyco is showcasing all of its technology, including its RFID systems for a store's back room, sales floor and exits, as well as Tyco's EAS solutions, camera systems and traffic counters.
Above all, White adds, RFID will provide the tool necessary to track inventory and ensure that products do not go out of stock, while shrinkage (loss prevention) would be a secondary application. Because of RFID's ability to identify products and their locations, however, Tyco believes RFID will be "the likely successor to EAS," according to White.
Tyco has a decade-long history with Wal-Mart when it comes to RFID technology's use at its stores, and that may be expected to grow. The reason White expects the retailer's RFID usage to grow is that 100 percent of the retailer's stores already have EAS systems in place, and RFID provides the additional data that Wal-Mart may need. The Retail Experience Center is intended to help Wal-Mart personnel understand how they could advance from existing loss-prevention or item-level tracking systems to those offering greater actionable intelligence that ultimately increase efficiency and store profits.
The new Experience Center held its open house on Aug. 25, at which time local officials and Wal-Mart representatives toured the facility. White says he didn't count the attendees and there was no sign-in sheet, but "there was a steady stream from 12 to 7 PM."
Now the center is taking appointments to show Wal-Mart employees around as needed, so they can learn more about the available technology options. Tyco has also been in conversations with representatives from some of the retailer's larger consumer products suppliers, which have been interested in viewing the center as well, for such purposes as seeing how the RFID tags can be used and to what benefit.
"The retail world is changing rapidly," White says. Customers are buying products online, retailers are moving to an omnichannel model to sell their merchandise and Wal-Mart is scaling to stores with smaller footprints, such as its Wal-Mart Express stores. "The technology side is growing rapidly, and security is more important than ever," he reports. For retailers, it can be impossible to keep up with all of the changes without some help, and Tyco intends to offer that assistance via the Experience Center.
"If we do our business right," White states, "we will have given Wal-Mart tools they need to pursue their objectives." Those objectives are greater efficiency, improved sales and reduced loss. As technology changes occur, he says, Tyco will update the Experience Center as well, in order to reflect the latest RFID or other technology tools available to Wal-Mart.
Wal-Mart declined to comment for this story.
