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By Beth Bacheldor

RAIN RFID Alliance Partners With French National RFID Center, IDTechEx

The RAIN RFID Alliance, an organization founded in 2014 with approximately 70 member companies aimed at promoting the adoption of EPC ultrahigh-frequency (UHF) RFID technology (see Technology Companies Create RAIN to Promote EPC UHF RFID Adoption), has announced two new partnerships. The French National RFID Center (CNRFID), a government-created nonprofit organization established to facilitate the adoption and use of RFID technology and develop its applications, and IDTechEx, which provides market-research reports covering a variety of technologies to clients in more than 80 countries, will join with RAIN to provide information and guidance to organizations involved in passive UHF RFID.

Initiated by the French Ministry of Economy, Industry and Employment, the non-profit CNRFID supports RFID suppliers, RFID end users, institutions and research organizations according to their particular needs, by promoting the use of ISO or EPCglobal standards, and brings together more than 120 national and international stakeholders involved in the development of RFID projects, according to the RAIN RFID Alliance. IDTechEx is a recognized industry expert and is widely cited in global media on emerging technologies. The company has tracked the RFID market since 1999, the RAIN RFID Alliance reports, providing accurate data regarding the industry based on interviews conducted with leading global players.

"As a government sponsored organization in France, CNRFID is leading the way in Europe in providing education to end-users and supporting the standardization efforts," said Steve Halliday, the RAIN RFID Alliance's president, in a prepared statement. "IDTechEx is the leading provider of market analysis in this industry and we are pleased to be associated with both organizations as we grow the RAIN Alliance."

Claude Tetelin, CNRFID's CTO, added in the statement that the education of RFID end users is one of the keys of market growth. "The aim is to explain what are the real benefits of the technology and the best way to implement it without forgetting to speak about the way to take security and privacy issues into account," he said.

"IDTechEx is delighted to partner with the RAIN RFID Alliance," said Raghu Das, IDTechEx's CEO, in the statement. "The partnership will help to gather and provide information about the RAIN RFID industry that will enable companies to optimize their RAIN RFID strategy.

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