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RFID News Roundup
Checkpoint Systems reports momentum building for RFID ••• U.S. Navy successfully demos RFID inventory application offshore ••• Steamboat, Winter Park resorts installing RFID technology ••• Target tests beacons at 50 stores ••• Indian Water Park implements RFID-enabled solution ••• Bluetooth beacon shipments to break 400 million units in 2020.
Steamboat, Winter Park Resorts Installing RFID Technology
Intrawest Resorts Holdings, a North American mountain resort and adventure company, has announced that RFID technology will be launched at its Steamboat and Winter Park resorts for the upcoming 2015/16 winter season. The solution will employ EM Microelectronic's EM4233 passive RFID chip, which contains 1625 bits of user memory and complies with the ISO 15693 standard, as well as an RFID ticketing and access-management system provided by Skidata.
"Always looking to enhance the guest experience, we're excited to roll out RFID technology at Steamboat and Winter Park this season," said Sky Foulkes, Intrawest's COO, in a prepared statement. "Industry-leading guest service is at the core of our resorts, and the RFID technology will improve the guest experience and enhance our operating efficiency."
Steamboat will install RFID readers at its gondola, Christie Peak Express, Preview and Thunderhead Express chairlifts. Installation at Winter Park includes the Zephyr Express, Arrow, Gemini Express, Challenger and Super Gauge Express chairlifts.
The new QuickTrax card will be reusable throughout multiple seasons and can be reloaded online or via smartphone, allowing guests to bypass the ticket office. All guests will also have the option to sign up for Resort Charge, Intrawest notes, thereby eliminating the need to carry cash or a credit card on the mountain. Resort Charge allows guests to make purchases at any resort-operated restaurant, rental and retail location, and ski and ride school, by linking a credit card account to their QuickTrax card.
With the implementation of the RFID system, the resorts will issue and mail new RFID-enabled season-pass and frequency products at no cost, starting in early October.
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