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Farsens intros flexible platform for developing battery-free wireless sensors ••• Auburn University RFID Lab launches Tagged Item Certification Program ••• Bluvision, Beam Wallet team on rewards program ••• Aquabit Spirals unveils Smart Plate to deliver content to shoppers ••• RFID Professional Institute announces first official certification exam.
By Beth Bacheldor

Aquabit Spirals Unveils Smart Plate to Content to Shoppers

Japanese company Aquabit Spirals, a provider of smartphone, Internet of Things and e-commerce products and services headquartered in Tokyo, has announced Smart Plate. The Smart Plate card is designed to deliver varied digital content, such as videos, product information, maps and more, to customers' smartphones via its embedded Near Field Communication (NFC) RFID tag or the unique QR code printed on its surface. The card works with Smart Plate app, available on Google Play, with which companies can wirelessly manage the card, control and change content, track usage and overwrite it for reuse.

Aquabit Spirals' Smart Plate card
The NFC tag used in the Smart Plate is the NXP Semiconductors' NTAG 203. Each Smart Plate card stores an activation code for copy-protection purposes, enabling its deactivation via the app in order to transfer it and reuse it for other content.

Setting up the card is simple, according to Aquabit Spirals. A retailer, for example, affixes a Smart Plate card to a shelf, a product display or a product itself (the company offers a variety of mounting options). Then, via the Smart Plate app, the company selects the content associated with that card, to be delivered to any smartphone. The content can be pulled from anywhere, such as Facebook pages, websites and more, and is presented to the customer via a Web browser. To receive the content, a customer uses an NFC-enabled smartphone to read the card's RFID tag or scan its QR code (a special app is required on the smartphone in order to read the QR code). The card provides a unique ID number to the smartphone, which is then redirected to a back-end server that manages the request and directs the content to be sent to the customer's phone. To access the tracking and analytics data, the retailer uses a smartphone to scan or tap the card, and the data is made available via the Smart Plate app.

The Smart Plate card is now available for sale at the Amazon.co.jp website. Smart Plate cards are available in a generic printed format, but can also be custom-designed. According to the company, an iOS version will be made available soon, as will an iOS app that will be offered at the Apple App Store.

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