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Farsens intros flexible platform for developing battery-free wireless sensors ••• Auburn University RFID Lab launches Tagged Item Certification Program ••• Bluvision, Beam Wallet team on rewards program ••• Aquabit Spirals unveils Smart Plate to deliver content to shoppers ••• RFID Professional Institute announces first official certification exam.
By Beth Bacheldor

Bluvision, Beam Wallet Team on Rewards Program

Bluvision, a provider of enterprise Bluetooth Low Energy (BLE) beacon solutions, has announced its partnership with Beam Wallet, a technology firm based in the United Arab Emirates. The two companies will introduce a Bluetooth beacon solution that provides customer insights for retailers to directly reach consumers before, during and after their shopping experience.

The Beam Wallet app
Bluvision's BEEKS BLE beacons are designed for large deployments and long-term enterprise use, with a battery life of up to three years when running on Apple's iBeacon mode and incorporating multiple real-time sensors—including temperature, light and motion. Beam Wallet is a mobile e-payment and rewards platform that includes a mobile app for both Android and iOS operating systems.

According to Bluvision, the integration with Beam Wallet will enable consumers to shop, as well as earn and redeem rewards, while enjoying specifically targeted offers and promotions, without the need for cash or cards. "We are moving into a new era of enhancing the customer experience and maximizing potential for retailers by tracking and monitoring targeted customer insights," said Elliot Klein, Bluvision's CMO, in a prepared statement. "We have our own platform, but can also plug-in seamlessly to any CRM to create customized offers and optimize revenue potential for any retailer."

According to Nadim Khoury, a co-founder of Beam Wallet, "the combination of Beam Wallet's mobile commerce platform and BEEKS Bluetooth Low Energy technology from Bluvision provides a unique solution for businesses to establish an effective digital presence to create more meaningful relationships with their customers, without extensive IT investment. We're delighted to be the first to introduce BEEKS technology to the MENA region."

Beam Wallet is currently available only in Dubai. However, the company reports that it plans to expand the system's use into other markets regionally and internationally later this year.

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