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By Beth Bacheldor

Endeavour Announces Bluetooth-enabled Beacon-Management Platform

Endeavour, a mobile-consulting firm and systems integrator, has announced its Beacon Management Platform, a solution that works with Bluetooth-enabled beacons to provide retailers and other organizations with the ability to develop proximity campaigns. The platform includes a content management system (CMS) that facilitates loyalty programs and coupons, mobile e-commerce, advertising and promotions, in-store navigation, self-checkout and other services.

Currently, the solution includes Bluetooth 4.0 beacons supplied by BluSpots. The beacons offer a read range of up to 70 meters (230 feet) and have an IP57 rating, signifying that they are dustproof and waterproof in up to 1 meter (3.3 feet) of immersion. Each beacon comes with a coin battery that has an operational lifespan of two years. The beacons can be registered and managed by Endeavour's Beacon Management Platform, Endeavour reports.

The platform enables organizations to build micro-location-enabled apps, supported on both public and private cloud platforms. The CMS lets companies design mobile-optimized content and allocate beacons remotely via Bluetooth 4.0, in order to trigger interactions with customers. In addition to the CMS, the platform also includes an integrated analytics module that provides insights into customer intent and behavior. Key performance indicators (KPIs) can be established to analyze product views, engagements, time spent on product views and other information. According to the company, a mobile app lets an organization discover the beacons for easy registration into the system.

With Endeavour's Beacon Management services, a retailer can enhance its customers' shopping experience, making it quicker and easier for customers to access the information and products they seek, or to provide special offers or discounts to loyal shoppers, according to Vinay Shukla, Endeavour's president and global head of sales operations. It also provides a retailer with data about customers' shopping habits, as well as the activities of its staff, thereby allowing the company to make improvements to the store layout by identifying store flow.

The platform is designed to be hardware-agnostic and can work with other beacons. "Our plan is to let customers use any beacons they choose," Shukla says. Endeavour can provide an entire solution, including hardware and software, or provide the software and customize the platform to meet a customer's needs. The solution works with either Android or iOS platforms. Endeavour is currently testing the platform with a hospital and a company in the hospitality sector, both located in Texas.

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