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NIST study makes the case for RFID forensic evidence management ••• Austrian psychiatric clinic protects staff, patients via Ekahau RTLS ••• Checkpoint Systems donates 650,000 RFID tags to University of Memphis' AutoID Lab ••• Atlas RFID adds new functionality to Jovix ••• MEPS Real-Time intros RFID-enabled smart drawers for health-care industry ••• Fujitsu Labs develops compact passive UHF RFID tag for metal, ID cards ••• GuestDriven, Estimote deliver beacon solution to hotel industry.
GuestDriven, Estimote Deliver Beacon Solution to Hotel Industry
GuestDriven, a provider of hospitality mobile solutions, has announced a partnership with Estimote, a developer of Bluetooth Low Energy (BLE)—aka Bluetooth Smart—wireless sensors, to provide Bluetooth beacon solutions to the hotel industry. The two companies will supply beacon solutions to independent hoteliers throughout North America. The solutions consist of GuestDriven's apps for smartphones and tablets, as well as Estimote's Bluetooth beacons. Guests opting in to the beacon push notifications can access the messages from both iOS and Android devices.
The solution has already been deployed at 12 hotel partners (though GuestDriven and Estimote say they are unable to name the customers at this time). The hoteliers are using the technology to provide guests, prior to check-in, with upgrade opportunities, free drinks at the bar, food and beverage menus, and so forth, so that the hotel is aware of guests' preferences. Upon arrival, guests can receive tips and perks for attractions, restaurant discounts, in-room dining, spa visits and other amenities. Other promotions can include offers for a complimentary yoga class or a free download of a map, invitations to pool activities and more. Additionally, hoteliers are using the solution so concierges can know their guests and their preferences, and so the front desk knows what guests prefer—for example, the desk can offer Uber car service, based on that individual's prior history, at check-out.
The two companies plan to announce several new hotel deployments during the coming weeks as they expand the use of Estimote's beacon technology to additional clients' sites throughout North America.
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