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British Clothing Retailer Sees RFID as 'Enriching Experience'
Giulio is using privacy-protecting RFID technology from Friendly Technologies to determine which garments shoppers are interested in, and to prompt a touchscreen to display information about those products.
Once the garment is placed back on the e-rail, the e-rail software prompts the touchscreen to cease displaying that data after approximately five seconds. This delay time-span is configurable. The software provides analytical data to the store regarding which items are being moved, as well as how often and when.
"We hope that this technology will increase sales," says Giulio Cinque, the store's owner, adding that it also provides him with valuable data about customers' shopping behavior. "We believe we're enriching our customers' shopping experience, and they will want to return as a consequence. Our customers are trend-driven; they're excited that we can offer them a connected way to shop."
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