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Veiling Holambra, a Major Latin American Horticultural Supplier, Adopts RFID

The cooperative, which is tagging more than 1 million baskets, carts and other circulating materials, expects to reduce costs and increase efficiency.
By Edson Perin

"The use of RFID was motivated by the search for logistics efficiency by reducing losses, disruptions, costs, fraud and operational alignment with global practices," Pereira says. "RFID tags are being installed in nearly one million pieces." Those tags will be read by interrogators installed throughout CVH's 91,000-square-meter square (980-square-foot) complex in Santo Antonio de Posse, a city located about 250 kilometers (155 miles) from São Paulo.

The collected RFID data will be forwarded to a middleware system providing security and intelligence, able to store, process and forward the information to the Oracle software. "All the information needed to monitor and control each individual MC will be integrated in real time," Pereira adds, "allowing operational visibility."

CVH's Francisco Roberto Pereira
According to Pereira, fixed readers and antennas, as well as RFID portals and handhelds, will be deployed at strategic MC control and monitoring points, including at receiving docks, in storage areas and at points of passage. Furthermore, he says, readings may be performed based on logistics-event handling previously set by CVH.

"CVH will work with world-class RFID collection equipment, readers and tags, to minimize risks and ensure the reading of 99.95 percent of the items," Pereira says. Regarding the system's expected benefits, Pereira cites logistics efficiency in moving products and MCs, as well as a reduction in loss, fraud, embezzlement, costs, supply disruptions (from producer to customer), and errors in receiving, storing and shipping materials. Moreover, Pereira expects the RFID solution to improve information accuracy, data quality, confidence in processes, and traceability, as well as visibility into the flow of products and materials along CVH's distribution chain.

The project will initially employ a local database, Pereira says, but will incorporate infrastructure and RFID technology able to work with cloud computing, according to CVH's strategies. "The next steps," he states, "are focused on consolidation of the current RFID project, essential for carrying out CVH's existing roadmap in this area."

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