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For Fleye, Capturing Action Videos Is No Obstacle

The company is using RFID to manage the recording process during the Spartan Races series of extreme foot races, and to allow participates to view and share their moves.
By Claire Swedberg

This year, Fleye has also been providing the video to users' e-mail addresses or social-network accounts. In this way, once the video is uploaded, a URL link for that video is immediately forwarded to an e-mail address or posted on a user's selected accounts, such as Twitter or Facebook.

Since Fleye began providing its technology at Spartan Races, the company's server has been visited by 250,000 people, with 418,000 video views, and each visit averaging two minutes and 37 seconds. Each video clip is typically 15 to 20 seconds in length, though Fleye expects its Web site to deliver advertising content or videos, which could defray part of the service cost, making it less expensive for parks, resorts or other venues, as well as for users who might otherwise be charged for the videos.

Additionally, the company is attempting to develop relationships with potential content sponsors, such as energy drink and automotive companies, camera equipment providers or other firms whose brand could be advertised using the video solution.

Fleye is currently in discussions with several theme parks and water parks, as well as a professional football team, to provide a solution allowing spectators to acquire the wristband upon arriving at the game, and to then have videos of their experiences at the game captured and displayed on a large screen, or shared with friends via social networks.

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