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Reflections on RFID Journal LIVE! 2013

RFID Journal's annual conference and exhibition marked the end of the 'year' of pilots, and the beginning of large-scale deployments.
By Mark Roberti

The three general sessions on day two featured impressive presentations by Carrier (see RFID Boosts Safety and Efficiency at UTC Climate, Controls and Security), Vail Resorts and BP regarding RFID projects involving important aspects of each company's operations. And during the sessions for the remainder of days two and three, attendees continued to hear how RFID was improving operations and enabling a variety of business benefits. Having watched the industry for 11 years now, I can say that this was the most impressive array of case studies we've ever featured at an event.

There were approximately 15 percent more attendees than last year. I spoke to many exhibitors who told me that virtually all of the visitors with whom they met had very specific projects in mind, with specific requirements. First-time attendees were not experts in RFID, but they knew what they wanted to track, what the benefits would be and when they wanted to deploy a system. And they were looking for the right technology partners to help them achieve their goals. I'm pleased that the efforts we made to help guests find the products and services they sought—our concierge service, Product Showcase, speed networking and mobile app with filtering capabilities—paid off.

I think the year of the pilot—which lasted about seven years—is finally and definitively over, and that RFID is now being seen as a technology that is ready to be deployed in almost any sector and for any application. From here, the industry will continue gathering strength, and I expect next year to see more speakers with great case studies to share, as well as another rise in attendance.

Mark Roberti is the founder and editor of RFID Journal. If you would like to comment on this article, click on the link below. To read more of Mark's opinions, visit the RFID Journal Blog, the Editor's Note archive or RFID Connect.

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