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Expectations for RFID Journal LIVE! 2013

End users committed to significant RFID projects will be common at this year's conference and exhibition.
By Mark Roberti

I think other early adopters are in the same situation. They are going to LIVE! 2013 because they are expanding rollouts to new facilities or introducing new applications. They are serious about investing, and I expect the dollar value of contracts signed post-event will be significantly larger than anything the industry has seen to date.

There will, of course, be a lot of people at the event who have not yet invested in an RFID system. But unlike previous years, they are not looking at deploying RFID a few years down the road. They are coming to invest in solutions that can solve their business problems in the near-term. A recent survey of RFID Journal readers shows that the amount of time between first exploring RFID and investing in a solution is shrinking, as the technology has matured. These companies are serious about deploying RFID, and will likely invest in the technology within the year.

I have spoken to some of these attendees by phone as part of our Concierge program (to help attendees get more out of the event, we offered free consultations with an editor). A gentleman from a very large Canadian oil services firm told me that he had a specific project in mind. "We'd like to have this deployed by the end of the year," he stated.

I think these trends are part of the natural evolution of RFID from a relatively new technology that only worked in some situations to a more mature solution that can solve many business issues and work in many situations. I believe the industry is really starting to find its feet. I expect growth to be steady during the next few years, and to then really start to accelerate.

I'll let you know next week if the event lives up to my expectations.

Mark Roberti is the founder and editor of RFID Journal. If you would like to comment on this article, click on the link below. To read more of Mark's opinions, visit the RFID Journal Blog, the Editor's Note archive or RFID Connect.

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