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RFID Pairs Action Photos With Mountain Bikers

Several resorts are using a wireless solar-powered system that can automatically take action shots, enabling visitors to view and purchase images of themselves online.
By Claire Swedberg
Mar 18, 2013

When mountain bikers zoomed by key points last summer during their rush to the bottom of the hill at the Silver Star Mountain Resort, in British Columbia, they also passed RFID antennas that captured the ID number of a tag attached to each bike. A camera then began snapping pictures, based on a motion sensor, and those action shots were paired to the individual for him or her to view online. The installation was a test of British Columbian start-up Sniper Action Photo's automated photography system that utilizes a motion detector to trigger the snapping of pictures, as well as radio frequency identification technology to match each photo with a particular biker. The technology will be installed this summer at Silver Star, as well as at several zipline parks, at sites where there are a large number of participants.

Mountain Pass Systems, a ski-industry RFID solutions developer based in New York, provided RFID hardware and expertise, while the RFID-based software was supplied by Transcends.

At Silver Star Mountain Resort, RFID-enabled cameras are installed at four action locations.

Sniper Action Photo was launched to provide action pictures for mountain bikers, a sector of athletes that can be difficult to photograph. The company's cofounder and operations manager, David Grimsdell—a mountain biker himself—had been seeking a technology-based solution that resorts and bike parks could employ to offer photos to their patrons, without requiring that photographers be stationed on the hill. The company developed a camera linked to a motion sensor, but it still required a way to pair the images with the proper rider. For that purpose, Grimsdell says, the company developed a solar-powered RFID-based solution using Motorola FX7400 readers, Alien Technology ALN-9640 Squiggle Gen 2 passive UHF RFID tags made with Alien's Higgs 3 RFID chips, and a computer processor running Transcend's Rifidi middleware, as well as software designed by Sniper Action Photo.

Sniper Action Photo's David Grimsdell

For the pilot, bikers at the lift entrance were offered an opportunity to have their pictures taken. Each biker who accepted was provided with an RFID tag with a unique ID number encoded to it that could be attached to his or her seat post via a zip tie. The bike and rider were then transported to the top of the trail, to begin the journey to the bottom of the hill. An RFID reader was installed at four key locations. As the bike passed a reader, its tag ID number was captured. Shortly thereafter, the bike came into range of the motion sensor, which triggered the camera to begin shooting photographs. The read data, along with the digital images, were then sent to the processor via a cabled connection.

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