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Ticketfriend Aims to Eliminate Paper Tickets in Ireland

Concert and event promoters can use the company's solution to provide electronic tickets—via NFC-enabled ID cards or mobile phones—for customers to access venues or pay for services or merchandise.
By Claire Swedberg
To buy a ticket, a site user registers his or her details, such as credit card information, and creates a password-protected account. When that individual buys a ticket, details of his or her purchase—including the specific seat, if applicable—are stored in the account. The account can then be connected either to an RFID ID card provided by Ticketfriend, or via the user's NFC-enabled mobile phone.

Promoters wishing to sell tickets can list and sell seating for an event. A chat room is also made available, in which customers are invited to interact and discuss the event, as well as share details via social media or with other friends. Promoters pay a fee for the service, and either pass along that cost to customers or simply absorb the expense themselves.

Ticketfriend's Liam Rabbit
While most mobile phone users will eventually have NFC-enabled handsets, Rabbit says, the majority of current customers will likely opt for the NFC-enabled ID card. After creating an account, a user can order a card containing an NXP Semiconductors Mifare Ultralight RFID chip encoded with a unique ID number linked to that individual's account. The card can then be used repeatedly at events for which he or she has purchased tickets through Ticketfriend.

Upon reporting to the venue's entrance, a user simply holds his or her Ticketfriend card next to the staff member's NFC-enabled phone, and the ID number then links the phone to the Ticketfriend server and that individual's account. This provides proof of a ticket's purchase, while also enabling the promoter to store data regarding the number of individuals attending a show or event, as well as their identities.

If the ticketholder has an NFC-enabled phone, the ID card would be unnecessary, in which case that person would simply tap his or her phone against the employee's phone. Ticketholders would not need to download an application, though the staff would need to do so, using their phones to read ticketholders' data.

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