Every day, thousands of end users visit RFID Journal’s Web site, seeking solutions to their business problems. Most do not know of any RFID vendors, or where to turn for the products they need. Our targeted advertising capability enables us to serve ads to visitors based on the specific solutions they seek. How do we know what solutions they seek? They tell us this by clicking on articles about particular topics, such as IT asset tracking, item-level inventory visibility or medical device management. This targeted capability means your ad is shown only to potential customers—and you pay only when a person clicks on your ad. We are so confident that this program will generate high-quality leads for your firm that we are willing to give away $500 worth of ad clicks simply for working with our team on one of these new lead-capture programs.
Speaker: Mark Roberti, Founder and Editor, RFID Journal
