Bombardier, a manufacturer of state-of-the-art planes and trains, is working with leading transit authorities to design and develop a solution that will enhance safety in the transportation industry. Understanding an end user’s needs and designing an engaging experience was identified as a key objective to making sure the project results in a successful deployment. This session will discuss the approach that was followed to create the user experience, as well as the impact it has had on the evolution of the proposed ingenious and sustainable solution.
Speakers:
Pankaj Sood, Founder and Researcher, McMaster RFID Applications Lab; Cambridge University;
Tony Sutton, General Manager, Material Solutions, North America, Bombardier Transportation