RFID Drives Customer Experience and Improves Inventory Accuracy at Lululemon, Part 2

Published: May 10, 2016

RFID is not just for department stores and big box retailers. Specialty chains are also using the technology to achieve critical benefits. In the crowded athletic apparel space, lululemon athletica is using RFID to give customers better access to the items they seek, and to provide an optimum in-store experience. Lululemon operates more than 350 stores in North America and Asia. In the space of one year, it successfully deployed RFID at all of those stores, as well as in its distribution centers. The firm provided hands-on training to team members to support the roll out, incorporating leadership development into the process. Learn how RFID has improved inventory intelligence and enabled lululemon to create a seamless, personalized shopping experience for its customers.

Speaker: Jonathan Aitken, Program Director, RFID , lululemon athletica