Park Place Dealerships, in Dallas, Texas, is using RFID to provide a high level of personalized interaction, from retail purchases to customers visiting the dealership for service. Hear why Park Place turned to RFID for its automated client-identification system, how it streamlined the customer experience—from speeding up the processing of loaner-vehicle returns to the client cash-out process—and hear how the firm uses the system to perform an accurate inventory audit of new and pre-owned vehicles.
Speaker:
Tony Carimi, Director of Service Operations, Park Place Dealerships