Innovative Marketing: Museum Visitors Become Designers With NFC

Published: April 22, 2015

When visitors arrive at the Cooper Hewitt Smithsonian Design Museum, they receive a device containing an electronic drawing implement with a stylus on one side and a Near Field Communication (NFC) reader on the other. Visitors can use the device to capture information and patterns from exhibits identified by NFC labels, and to then send the pattern to an interactive screen, enabling them to use the stylus to add to the design. A bar-coded ID number, printed on the ticket, will be paired with the unique ID transmitted by the RFID reader built into the stylus. A URL, also printed on the ticket, will enable the user to later open an account and view drawings that he or she created during the visit and share them on social media.

Speaker: Aaron Straup Cope, Head of Engineering, Cooper Hewitt Smithsonian Design Museum