Geoffrey Moore’s Strategies for RFID Adoption

Published: May 4, 2010

Geoffrey Moore, the bestselling author of Crossing the Chasm and Inside the Tornado, discusses the strategies that RFID technology providers should employ in order to foster adoption and achieve hypergrowth. In this webinar, sponsored by RFID Recruiters, Moore explains how new technologies are adopted; key principles and guidelines necessary to develop and execute strategies for each stage of adoption; what RFID firms must do to cross the chasm that separates implementation by technology enthusiasts and early adopters, and implementation by the early-majority (pragmatist) market; and how companies should adjust their strategies as RFID goes mainstream.

Presenter: Geoffrey Moore, Managing Director, TCG Advisors Venture Partner, Mohr Davidow Ventures