This award will be given to the end-user company that has best used RFID technology to enhance an existing product or service. The three finalists, selected by an independent panel of judges, will each have 15 minutes to make a presentation. In this session, SharpEnd describes its use of NFC tags in product packaging to transform 45,000 bottles of Malibu coconut rum into connected media platforms.
Cameron Worth, Founder, SharpEnd Agency