Changing consumer preferences, new technologies and ways of shopping, and constant product innovations are putting tremendous pressure on retail supply chains. This creates new challenges for supply chain leaders, but can open enormous opportunities for those who make the right strategic decisions. Auburn University’s Dr. Brian Gibson shares insights from the 6th Annual Retail Supply Chain Study, with specific recommendations for retailers to improve demand planning, omnichannel fulfillment and shopper experience.
Speaker: Dr. Brian Gibson, Professor, Auburn University, Harbert College of Business