Supermarket Uses RFID System to Track Shopper Flow

By Doug

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Following a 2012 pilot of an RFID-based solution to temporarily track customers' movements via tagged shopping carts at a Toronto supermarket, Moxie Retail is now preparing the solution for two additional pilots with a Canadian retailers this year. The marketing and advertising firm plans to temporarily install the technology at two stores for another national supermarket chain, as well as at 10 locations for a third retail firm. This video explains how RFID is being used to monitor consumer movements based on tags placed on carts and shopping baskets, rather than on loyalty cards, thereby tracking only the locations of the baskets and carts, and not the shoppers themselves. Speaker: Peter Townsend, Founder and Senior VP of Strategy and Shopper Insights, Moxie Retail