Procter & Gamble’s EPC Advantaged Strategy – Part 3

By Doug

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Following P&G's acquisition of Gillette, the two organizations have accelerated their efforts to deploy RFID technology based on the Electronic Product Code standard. Dick Cantwell, head of P&G's RFID program, explains the company's strategy and where the company is deploying EPC today to achieve real benefits.
Dick Cantwell, Vice President and Head of RFID, Procter & Gamble