The growing constellation of connected Internet of Things devices is transforming how we collect, exchange, analyze and extrapolate huge amounts of data. Companies gather insights into everything, from understanding user behavior to increasing business efficiencies. As connected IoT devices continue to increase in number, it is becoming more challenging for businesses to secure them and keep threats at bay. Identiv explains why brands in the consumer product space need to ensure their digitized products are connected and that their identities are verified. (4 pages)