Tilly’s Partners with Nedap to Elevate Omnichannel Strategy

Published: July 14, 2025

RFID solutions company Nedap is partnering with retailer Tilly’s to deploy Nedap’s iD Cloud solution across all its stores to enhance inventory accuracy, optimize product availability, and streamline operational efficiencies.

Tilly’s, a leading specialty retailer of casual apparel, footwear, and accessories with over 240 stores across the U.S. and an e-commerce platform, is using RFID technology to enhance inventory visibility and accuracy across its retail operations, according to company officials.

As a leader in offering same-day delivery and in-store pickup, the retailer is looking to ensuring precise inventory accuracy is essential to driving the continued success of these programs. By leveraging Nedap’s iD Cloud, the retailer will streamline item tracking from the distribution center to store shelves, ensuring seamless restocking and delivering an unmatched shopping experience for customers.

Behind the Decision

Erik Quade, Chief Information Officer of Tilly’s, said the partnership continues the company’s mission to elevate the shopping experience and stay ahead in a competitive retail landscape.

“Partnering with Nedap and implementing the iD Cloud platform is a pivotal step in our 2025 strategy to increase market share,” said Quade in a statement. “By enhancing inventory accuracy and leveraging real-time data insights, iD Cloud empowers us to optimize operations, streamline the customer journey, and deliver a seamless experience. All these factors support Tilly’s in maintaining a competitive edge.”

Key Objectives

Tilly’s main RFID objectives are to increase inventory accuracy and ensure on-shelf product availability across all stores, while integrating inventory data across their three primary revenue streams: physical stores, e-commerce platform, and mobile app.

Quade said the iD Cloud solution is uniquely suited to meet these goals by providing exact, real-time tracking of each item and reducing stockouts. This three-pronged approach enables Tilly’s to optimize inventory management across all channels, ensuring a seamless shopping experience for their highly digital-savvy customers. By unifying inventory management across physical and digital touchpoints, Tilly’s can meet their customers where they are – leading to higher satisfaction and loyalty.

“This partnership is more than a technology investment—it’s about building the foundation to drive sustainable growth for the longer term,” said Quade.

Nedap’s Offerings

Nedap with over 14,000 stores contracted to its iD Cloud platform, is focused on helping retailers achieve perfect inventory visibility with zero waste and no losses. The platform simplifies multi-store retail and supply chain management using RFID and gives retailers real-time item-level insights into their stock levels and the exact location of each item. Using these real-time insights, retailers can be more agile, offer customers a better omnichannel shopping experience, and increase sales.

Tilly’s chose Nedap’s iD Cloud due to its powerful EPCIS repository capabilities, allowing for a fully integrated RFID approach. With Nedap’s proven expertise in the RFID industry and a leading market position, Tilly’s is confident in the solution’s ability to address its inventory management needs in a complex, multi-brand retail environment. Leveraging iD Cloud’s platform will empower Tilly’s to achieve an impressive level of operational control, visibility, and scalability across its entire supply chain.

“This collaboration…has been years in the making, and we’re thrilled to see it come to life,” said Ailen Bilharz, Vice President of iD Cloud North America at Nedap.

Looking Ahead

In addition to improving inventory accuracy and operational efficiency, this partnership will place Tilly’s in a position to leverage RFID for year-end inventory counts and data-driven loss prevention. With Nedap’s platform, Tilly’s gains the tools to make data-driven decisions, reduce shrinkage, and foster long-term growth.

“Tilly’s has always been at the forefront of innovation in digital retail, and their dedication to enhancing the shopping experience is evident,” said Bilharz. “With the insights from iD Cloud, they are well-positioned to drive meaningful impact across their stores and teams for years to come.”