RFID Endures a Demolition Derby

Holland 1916 affixed its Nameplate and Pipetracker RFID transponders to demolition derby cars, to determine if they could survive the ultimate durability test.
Published: August 9, 2012

Providers of radio frequency identification technology are not always the most innovative when it comes to marketing—some press releases, in fact, read as though they were pulled from the pages of an RF engineering textbook. But Holland 1916, a maker of durable RFID tags, has produced a video that is not only entertaining, but also tells you everything you need to know about the company’s products.

Holland 1916 welded its Nameplate and Pipetracker RFID tags to the bumpers of a demolition-derby car, in order to demonstrate how these tags could survive repeated violent collisions. The transponders are embedded with both high-frequency (HF) and ultrahigh-frequency (UHF) transponders, provided by Xerafy. We’ve posted a video of the demo in our online library (see Holland 1916 RFID Tags Put to the Test).

Xerafy and Holland 1916 displayed their durable tags at RFID Journal LIVE! 2012 (see New RFID Solutions for Specific Business Needs). During the event, Holland 1916 asked attendees to put its rugged tags to the test. The firm embedded Xerafy transponders into metal or high-density synthetic carriers, enabling them to withstand severe conditions, and then challenged visitors to hit the tags with a sledgehammer, thus illustrating how the tags would not be damaged (see Coolest Demo Contest). The demonstration was quite impressive.

This is the first video of Holland 1916’s “Ultimate RFID Test and Tag Series.” I look forward to future installments.

Mark Roberti is the founder and editor of RFID Journal. If you would like to comment on this article, click on the link below. To read more of Mark’s opinions, visit the RFID Journal Blog, the Editor’s Note archive or RFID Connect.