How Do You Value Information?

Understanding the relationship between price, value and competition.
Published: November 17, 2010

Back in July, I wrote about research being conducted on the value of information, by Pankaj Sood, the founder of the McMaster RFID Application Lab at McMaster University, in Ontario, Canada (see The Value of Information). Pankaj is now studying at the University of Cambridge’s Auto-ID Lab, and hopes to understand how companies value and price information.

As part of that research, Pankaj has created an online survey designed to gather information that can assist in understanding the relationship between price, value and competition. The survey consists of six questions, and should take just a few minutes to fill out.

I would be grateful if RFID Journal‘s readers would please help Pankaj, by taking a moment to complete the survey. Anyone who does so will receive a free copy of his analysis, by entering their contact information at the conclusion of the survey. Take the survey now.

Thank you for your assistance.

Mark Roberti is the founder and editor of RFID Journal. If you would like to comment on this article, click on the link below. To read more of Mark’s opinions, visit the RFID Journal Blog or the Editor’s Note archive.