RFID Journal Webinar

Webinars May 07, 2019

Scaling RAIN RFID Tagging with Existing Equipment

May 07, 10:00 pm - 11:00 pm

  • Chris Schaefer, RFID Market Development, Zebra Technologies Corp.
  • Juho Partanen, Business Development Director,
  • James Goodland, RAIN RFID Solutions Manager, NXP Semiconductors
  • Mark Roberti, Founder and Editor, NXP Semiconductors

The source tagging of products with RAIN RFID at the point of manufacture – traditionally via inlays – benefits everyone in the supply chain. While this approach is still dominant and cost efficient, manufacturers need to find new ways to embed and encode RAIN RFID tags efficiently at massive volumes if they wish to maximize the benefits.

It is predicted that in 2019, over 20 billion items will have been identified and connected to the Internet of Things via RAIN RFID chips. However, even in the early adopter market of fashion retail, the penetration rate of RAIN is still less than 10%. A huge business growth opportunity exists as adoption continues, but it presents a significant manufacturing scalability challenge.

In this webinar, industry experts discuss existing challenges around tagging processes, as well as ways to increase the productivity of smart label encoding and attachment. RAIN RFID capabilities can often be retrofitted into existing production machines in label, package or various other industrial manufacturing processes. This can eliminate the need for investing in new machines, saving you time and money!

As a webinar attendee, you will discover how you can merge various tagging process steps via a single machine, without having to resort to intensive PLC programming. Maximize the value of existing equipment and improve your production processes, enabling you to easily scale up as the industry heads towards 100 Billion annual RAIN-enabled items and beyond!


How to Scale RAIN RFID Tagging via Existing Equipment – Three Ways to Improve Productivity and Increase the Volume of Tagged Product

This year is likely to bring RAIN-RFID connectivity to more than 20 billion items. This represents impressive volume, but the penetration rate is still below 10 percent—even in the retail market segment. For the RAIN RFID industry, this presents a huge business growth opportunity, as well as a significant manufacturing scalability challenge. Source-tagging of items benefits everyone throughout the supply chain and is largely based on RAIN RFID inlays. While this approach is still dominant and cost-efficient, the industry needs to find new ways to implement embedded tagging and tag encoding efficiently at massive volumes. Consider the analogy of newspaper printing houses, in which the production of morning papers is definitely not based on desktop printers. In this webinar, industry experts will outline alternatives for how the RAIN RFID industry can increase the productivity of smart labels. It’s not always necessary to invest in new machines. Indeed, RAIN RFID capability can be retrofitted in existing production machines in labeling, packaging and other industrial manufacturing processes. Learn how various process steps can be merged in a single machine. You’ll be relieved to discover that introducing RAIN capability into your production need not turn into a PLC programming championship. All of this will help you to scale up your production and business as the industry heads toward an annual rate of 100 billion RAIN-enabled items and beyond.