Vitamix Improves Customer Experience and Safety With RFID

Vitamix, a blending equipment manufacturer, has integrated Near Field Communication (NFC) technology into its new ASCENT Series of blenders with the goal of improving customer convenience and safety. The company is installing NFC RFID readers into the bases of its machines and providing accompanying food containers with embedded tags, air-coil wire antennas and NFC chips. The result is a feature that Vitamix calls SELF-DETECT. When a user places a SELF-DETECT container on an ASCENT Series blender’s base, the appliance reads the container’s embedded NFC tag and can automatically change multiple operating parameters. The parameters change accordingly once the container on the base is identified. Learn how the use of the technology improves convenience, and how it helps to reduce unsafe operating conditions.