Using RFID to Improve the In-Store Customer Experience

By Doug

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An athletic apparel store is using an automated system to attract customers to their products by means of an RFID-enabled video display and hotspot, and RFID-enabled prize cards distributed on the streets. The system uses wireless technology to trigger content for shoppers, and also collects data about the popularity of the displayed shoes, based on the number of times each one is moved. The firm installed a floor-to-ceiling wall display, with shelving on which a dozen shoes were placed. If a shopper picks up a shoe of interest on the display, the system updates the server regarding the action that has taken place. Learn how the software collects each read event indicating movements of products throughout the day, and enables the store to compare that data with actual purchases at the point of sale.