RFID: The Omnichannel Enabler

By Doug

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Retail 3.0 is here, driven by the consumer’s demand for an “anywhere, anytime, any product” experience. The response to this new consumer demand is omnichannel retailing. Unfortunately, most retailers are not yet in a position to successfully implement an omnichannel strategy because they do not know with confidence what they have and where they have it. Existing methods of inventory management are inadequate in an omnichannel world. Instead, a new approach to inventory management, enabled by radio frequency identification, is required. In this presentation, Bill Hardgrave will discuss the basic underpinnings of a successful omnichannel strategy—such as ship-from-stores and buy-online-pickup-in-stores—and how these strategies are enabled by RFID.