NFL Benefits from Next-Generation Stats and Analytics

By Doug

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A growing number of businesses are finding ways to leverage RFID-enabled data to improve their processes, services, products and customer experience. The National Football League has done just this, deploying the Zebra Sports Solution player tracking system to identify the location of every player during a game to within 6 inches (15 centimeters). This groundbreaking solution delivers what the NFL calls “Next Generation Statistics.” The system automatically captures game data that previously had to be captured manually, including downs, the amount of time expended during a huddle break and so forth. But it also allows the capture of new statistical data, such as how fast a player runs and how far he moves during a play, as well as precise location data—all in real time—throughout the game. Learn what Next Generation Statistics mean for the NFL, and what RFID technologies could mean for your business.