Using the analogy of building a house, Dr. Hardgrave will discuss the key components of omnichannel retail and how each component is integral to having a successful and sustainable initiative. Critical to any house is a proper foundation – in this case, the foundation of omnichannel retail is high inventory accuracy, enabled by RFID. With each of the omnichannel components, key metrics will be discussed and insight into how to evaluate the success of an omnichannel initiative is given. Pitfalls to avoid will be provided to ensure your omnichannel house is built on solid ground.
