Veiling Holambra, the largest distributor of flowers and plants in Latin America, is using RFID to identify and track returnable assets. The technology is being utilized throughout the integrated supply chain from the producer, including production delivery, auction flowers and ornamental plants, distribution, customer delivery and return control of the assets, as well as after a customer has made deliveries nationwide, thereby ensuring security, reliability and agility in the customer’s operations. Learn how the firm moves 1 million units weekly within the complex, with the help of the RFID portals and collectors. Find out how RFID technology is being used to go beyond simple reading of assets and logistics fulfillment, enabling the firm to achieve high levels of technological innovation.