A marketing firm is offering a mobile consumer-engagement network in which consumers can use cell phones to connect with businesses while in the retail environment. The company lets customers earn rewards and special discounts at merchants within their network, via a simple tap of an RFID-enabled sticker. Hear how the firm is partnering with online communities to furnish registered customers with access to discounts and rewards, while also enabling merchants to obtain critical customer data and profiles to drive targeted offerings.
