An advertising agency is using RFID technology as one strategy to bring new consumer engagement to marketing campaigns. To support those efforts, the firm installed an RFID system enabling players at two of its office to engage virtually. The game consists of a low-frequency (LF) passive RFID tag attached to each playing piece, as well as RFID readers built into squares on the board that are linked to the Instagram pictures. As employees at the agencies play the new game, the company hopes to demonstrate to clients how RFID could bring greater excitement to marketing.
