It might be a few years before RFID is considered a mainstream supply chain technology, but it has clearly entered the mainstream of public consciousness.
The Motley Fool, a popular investment Web site, has begun writing about RFID stocks. On Nov. 15, The New York Times ran a front-page article on the U.S. Food and Drug Administration’s RFID initiatives and on Pfizer’s plans to track shipments of Viagra with RFID.
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Shortly thereafter, The Tonight Show host Jay Leno offered up this insight: “Bottles of Viagra will soon carry tiny built-in radio transmitters to help stop counterfeiting…The only side effect [is] when you get really excited, the garage door goes up.” And on Nov. 30, “Dilbert,” the world-famous cartoon lampooning corporate existence, ran the strip below. Next thing you know, Homer Simpson will get caught up in some wacky tracking scheme using the technology. D’oh!