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T-Mobile Austria Updates Prices Wirelessly

Thanks to RFID-based electronic shelf displays, the company can change product information across all of its retail stores in an instant.
By Claire Swedberg
Aug 20, 2012In the past, when employees at T-Mobile Austria's stores began each work day, one of the first tasks performed involved updating prices and other product details. Workers printed and cut out paper labels, both before store hours and again during lunch breaks. Thanks to the installation of RFID-based electronic shelf labels manufactured by ZBD Solutions, the staff has reduced that labor time by approximately 40 percent.

T-Mobile Austria sought a more effective method of updating pricing and product information within its stores in a uniform manner. "Paper labels proved to be highly inefficient and very labor-intensive, often taking store staff away from selling," says David Rogers, ZBD Solutions' sales and marketing director. What's more, he notes, there was no guarantee that changes were updated accurately at each store.

T-Mobile Austria can wirelessly update product information displayed on the RFID-based epop 500 displays that it installed at 11 of its retail stores.

In order to update product and pricing information in-store, staff members had to either arrive at work 30 minutes early and manually cut out the paper labels, or perform this task during breaks. Furthermore, Rogers adds, paper labels were not in keeping with the stores' modern and sleek design, or with T-Mobile's reputation as an innovator. In contrast, he says, ZBD Solutions' electronic-paper (e-paper) displays have been integrated into each store's layout, thereby creating a unique and seamless design.

T-Mobile Austria trialed the solution at a single store for three months and—after determining that the system functioned, and that employees were able to work with the technology—rolled it out at 11 T-Mobile stores in Austria, as well as within neighboring countries.

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