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Nike Korea, Nestlé Philippines Like U-Like

A number of companies have been using UbiU's U-Like solution to enable consumers to share information and photos with friends via Facebook and Twitter, in real time, even when not connected to the Internet.
By Dave Friedlos
Park says U-Like primarily employs Near Field Communication (NFC) RFID tags, which are high-frequency (HF) and operate at 13.56 MHz via the ISO 18000-3 air-interface protocol, though the e-wristbands are customizable for both HF and ultrahigh-frequency (UHF). The U-Like reader also operates at 13.56 MHz according to the ISO 14443 1-4 standards, and customer information is forwarded to the server via a Wi-Fi connection.

All information collected, such as the number of "likes" on social-networking sites, as well as user demographics, is collected in real time by UbiU's customer-relationship management software. That data is then provided for analysis via an easy-to-use online manager system.

At Nike Korea's The Chance events, soccer players scanned their wristbands via U-Like RFID readers.

"U-Like allows companies to measure the success of promotions, determine customer preferences, promote their company to potential new customers and improve their overall reputation," Park states.

Hyundai was among the first companies to demonstrate U-Like's potential, when it adopted the technology last year for the AutoRAI motor show, in Amsterdam. At each car exhibit, a U-Like reader enabled visitors to swipe a tag and "like" their favorite cars, thereby involving friends in their live experience.

During the event, more than 10,000 "likes" were posted on Facebook, reaching approximately two million people online, while Hyundai's Dutch division added 1,000 new friends to its newly created Facebook fan page. Park says that U-Like helped make Hyundai the most "liked" brand, and the company's Veloster model the most liked car at the show.

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