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Nike Korea, Nestlé Philippines Like U-Like

A number of companies have been using UbiU's U-Like solution to enable consumers to share information and photos with friends via Facebook and Twitter, in real time, even when not connected to the Internet.
By Dave Friedlos
Aug 17, 2012Users of social-networking sites can now share information, "like" a product or event, and upload photographs while offline, all with the wave of a hand, thanks to radio frequency identification technology.

The latest example of this application comes from Korean firm UbiU Holdings, which developed its U-Like system to enable people to share information with friends online in real time, even when they are not connected to the Internet. The technology has been embraced by such companies as Hyundai, Nike Korea, Nestlé Philippines and Manila Ocean Park.

At Nestea Beach, staff members use a mobile phone to photograph a participant, and then tap that individual's wristband to upload the photos to his or her Facebook page.

UbiU Holdings' president, Charles Park, says U-Like allows individuals to quickly and easily share their experiences with friends via social-networking sites, such as Facebook and Twitter, when at an event, show or exhibition, while providing organizers with valuable publicity and marketing information.

"Previously, marketing your company through social-networking services was limited to when a customer was online," Park explains, "but U-Like allows them to 'like' your product, share your fan page with friends, or upload photos of your product or event, even when offline. RFID is the latest in social-networking services marketing technology."

Visitors to an event are assigned an e-wrist tag containing a passive RFID tag, and can then register their Facebook, Twitter or other social-networking site username and password, using an RFID reader and writer. The readers are located at each exhibit or place of interest, and a visitor can simply tap his or her e-wrist tag on the device. That person's information is then transmitted to the U-Like database, which automatically updates the attendee's social-networking sites by registering the visitor as a fan of the company, and "liking" the exhibit or place of interest. Attendees can also have their photo taken at the event, and can simply tap the e-wrist tag to have that picture instantly uploaded to their social-networking site.

In order to ensure security, the e-wrist tag contains only the social-networking sites' cookie values, and not identification or password information. When the tag is read, the user's information is transmitted to a data center, and is then matched to that individual's social-networking sites, which are automatically updated.

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