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At Fujifilm UK's RFID-enabled Kiosks, Consumers Can Tap N Print

The company is installing Smartrac NFC tags on 150 SmartPix kiosks deployed in Britain, enabling NFC phone users to quickly upload photos, via Bluetooth, for a variety of printing services.
By Claire Swedberg
Fujifilm UK intends to evaluate the trial results by fall 2012, which will include visiting every store and talking to its staff. If the system proves to work well for consumers, the company plans to begin providing NFC tags with all new kiosks sent to stores. It does not intend to charge for the NFC functionality, but rather to provide it as value-added service.

Fujifilm UK's Julia Tiller
"We expect that adoption will take a while as people acquire the NFC phones," Tiller states. While a majority of consumers still use non-NFC enabled phones, she notes, Fujifilm UK forecasts that most new phones will be NFC-enabled, making the Tap N Print system increasingly popular. Part of the company's effort, she says, is simply to educate consumers, thereby prompting them to examine their phones and discern whether the handsets are equipped with NFC technology.

Eventually, Tiller says, Fujifilm UK would also like to use the NFC functionality to accomplish payments. In that case, a consumer could provide an account or credit-card number, enabling payment to be made automatically.

Tiller says she is currently in discussions with other Fujifilm divisions throughout Europe, United States and Australia that intend to begin trialing RFID-enabled kiosks and the Tap N Print application.

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