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RFID Journal Presents RFID in High Tech

The company's inaugural event focused on the technology sector will educate attendees about how radio frequency identification is being used within the high-tech industry.
Jun 20, 2012RFID Journal announced today that registration is now open for RFID in High Tech, the company's first conference and exhibition focused on the use of radio frequency identification technologies within the high-tech industry. The event will be held on Oct. 11-12, 2012, at the Crowne Plaza San Jose-Silicon Valley, located in Milpitas, Calif.

"We've seen a growing interest among technology firms in utilizing RFID to manage servers and other IT assets, tracking work-in-process for electronics products, and embedding RFID in products to enhance their functionality," says Mark Roberti, RFID Journal's founder and editor. "This is a great opportunity for Silicon Valley companies to learn how they can benefit from deploying RFID."

Maryanne Flynn, Cisco Systems' director of operations, will explain how her company has greatly improved its ability to track IT assets anywhere in the world, and how it has boosted IT asset-utilization rates, reduced capital expenditures on unnecessary assets and decreased the amount of time that employees spend searching for missing equipment (see Cisco Tracks IT Assets Via RFID).

Intel has developed a platform enabling the use of embedded ultrahigh-frequency (UHF) RFID to deliver new capabilities and benefits to electronics manufacturers, retailers, corporate IT departments and service providers (see A New Tool for Electronics Companies). Shahrokh Shahidzadeh, the firm's senior principal technologist, will explain how the solution allows retailers to customize electronics products for customers, and how IT departments can provision a new computer by sending data to an RFID transponder—all without removing the PC from its box.

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