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Good2gether to Track Good Deeds in Boston

Hundreds of businesses are expected to participate in a trial, beginning this summer, using NFC RFID DoGood Badges to publicize their community service and charitable donations.
By Claire Swedberg
Tags: Retail
Apr 27, 2012Startup software company Good2gether is launching a pilot in its hometown of Boston this summer that will allow companies to share their nonprofit donation activities with their consumers using RFID-enabled stickers known as DoGood Badges. A Near Field Communication (NFC) RFID inlay is embedded in each sticker, which a retailer or other business attaches to a wall or window. By tapping a DoGood Badge with an NFC-enabled phone or other mobile device, consumers can access data regarding the local causes that business supports, and learn ways they can get involved.

Good2gether's Greg McHale
The company was launched more than a year ago to provide a Web-based platform on which businesses could share data about their community service and charitable donations, which could then be accessed by the public. However, says Greg McHale, Good2gether founder and CEO, the use of NFC technology offered interesting opportunities by enabling the public to access information while they were actually at a store or the office of a nonprofit organization by simply reading a tag.

The DoGood Badge contains an NXP Semiconductors NTAG203 13.56 MHz RFID chip encoded with a unique ID number (McHale has not decided which RFID inlay or label provider he will buy the badges from). Before consumers can use a Google Nexus S or other NFC-enabled smartphone to read a Do Good Badge, they must first download a free Good2gether software application. The application currently supports Android or iOS (iPhones or iPads) mobile devices, with a Windows app in the works for early 2013.

The pilot will begin in Boston and is expected to include hundreds of businesses, stores and other companies. Each badge comes with text on the front such as "DoGood Boston" and instructions to "Tap phone here." The badge can be read with an NFC enabled phone through a window.

The content the customer accesses through the app then provides details about the business's charitable activities. For example, a hairdresser may donate to a specific cause for every cut and color, or a restaurant may make a donation with each pizza it sells. The app also allows users to go onto the Good2gether site and browse for contributors to specific kinds of causes, as well as what kinds of causes are supported by a specific kind of business, such as area restaurants.

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