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RFID in the Consumer Electronics Sector

Now that apparel companies have paved the way, the electronics industry could be next to adopt RFID at the item level.
By Mark Roberti
Theft: Just as apparel items are often stolen by employees, electronics items frequently disappear before ever getting to consumers. RFID can not eliminate that problem, but apparel companies are finding that better tracking of goods reduces theft, because employees know those items are being tracked. In some cases, retailers utilize data analysis to determine which employees were working when the stolen goods disappeared, and can then take appropriate action.

Fraudulent returns: One common strategy by criminals (at least in the United States) is to steal items and then return them for cash (a few years ago, a White House employee was fired after being accused of doing that, for instance). A retailer often does not know if a pair of jeans or a digital camera was sold in one of its stores, or if it was stolen from a competitor's location. Regardless, however, many businesses will offer a refund in an effort not to lose a customer. With an RFID system in place, an electronics retailer would know whether it had, in fact, sold a specific item.

Counterfeiting: RFID can not eliminate the counterfeiting of electronics or apparel, but it can certainly help. If all items are tagged and information is stored in a manufacturer's database, retailers would be less likely to accept counterfeit or diverted goods from disreputable distributors. Law-enforcement and customs officials could quickly determine if shipments were legitimate, and electronics firms would not be responsible for the warrantees on extra items manufactured by third parties (companies in low-wage countries sometimes run off, say, an extra 100,000 items, in order to sell them illegally).

Many electronics manufacturers have not embraced RFID, deeming the technology too expensive. But now that apparel companies are showing there are significant benefits to managing goods with the technology, it's likely there will be greater interest in the future. Moreover, RFID technology providers, including Impinj, Murata Manufacturing Co. and NXP Semiconductors, are working on creating RFID transponders that can be embedded in printed circuit boards, which makes using the technology less expensive (there is no cost for a label, or for applying a label externally). At RFID Journal LIVE! Europe 2010, held last week in Darmstadt, Germany, Schneider Electric discussed a project in which the company is trialing Murata's RFID transponders in printed circuit boards.

When Wal-Mart Stores first announced its item-level tagging initiative (see Wal-Mart Relaunches EPC RFID Effort, Starting With Men's Jeans and Basics), Myron Burke, the leader of that effort, told me it was not just about apparel, but any area in which there are complex inventories. He specifically mentioned electronics as an area in which RFID could provide benefits at the item level. While he didn't say Walmart had any specific plans to track electronics, it seems that the benefits retailers are seeing in apparel apply to electronics products as well. Other retailers are likely thinking along the same lines, so this could become a hot area for RFID in 2011.

Mark Roberti is the founder and editor of RFID Journal. If you would like to comment on this article, click on the link below. To read more of Mark's opinions, visit the RFID Journal Blog or the Editor's Note archive.

USER COMMENTS

Rejean Bourgault 2010-11-13 11:47:37 AM
RFID in Retail Mark, your article is well done and right on. RFID Tag, should indeed be soon in all Electronic products, appareal and small items. Just in time inventory is key for an efficiency society and commerce.

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