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Confidex, Thales partner on flexible mass-transit card; Kerlink, Smart Traffik unveil LoRaWAN retail-analytics solution; Swissbit offers embedded IoT security products; Impinj intros enterprise-grade RFID reader for the IoT; Altizon, Deloitte collaborate on IIoT connected factory for HIL Ltd.; Industrial Internet Consortium opens community forum; RFID company Connect&GO acquires Kool Replay; Altair Semiconductor IoT chipset receives global certification from Deutsche Telekom.
By Rich Handley

Kerlink, Smart Traffik Unveil LoRaWAN Retail-Analytics Solution

Kerlink, a provider of Internet of Things (IoT)-based solutions, and Smart Traffik, a retail-analytics systems provider for brick-and-mortar merchants, have announced a new LoRaWAN-based solution. According to the companies, the system enables retail outlets to create personalized shopper experiences and build brand loyalty by enhancing visitors' in-store journeys and improving the point of sale.

Built with Kerlink's Low Power IoT Reference Design, the system combines the company's Wirnet iFemtoCell-evolution indoor gateways and its Wanesy Management Center with Smart Traffik's instore data-analytics solution and plug-and-play SmartBox. The two companies also built a Wi-Fi tracking anchor that anonymously collects customers' smartphone signals in real time. The system records and tracks shoppers' journeys in stores, including the amount of time they spend at specific displays or in various sections. This information, combined with other data, can provide store owners and managers with retail intelligence that can be used to increase foot traffic and sales, as well as the measure effectiveness of marketing campaigns.

"Many studies have shown that today's customer wants to be valued and recognized," said Laurent Simonin, Smart Traffik CEO, in a prepared statement. "More than three out of four shoppers like it when they receive product offers or promotions based on their purchasing history from a retailer, indicating a desire for a more-personalized shopping experience. This new retail-analytics solution designed and built with Kerlink will empower retailers to get the smart data they need to better engage with their customers."

The system, announced at a recent LoRa Alliance meeting in Amsterdam, is an upgrade of Smart Traffik's in-store analytics IoT solution based on the GSM standard, and is compliant with the European Union's General Data Protection Regulation. "Working with Kerlink helped transform the solution into an IoT LoRaWAN solution, bringing cost optimization and more flexibility and allowing it to be future-proof and scalable with the possibility to flexibly add additional use cases in the mid-term," Simonin said in the prepared statement.

"We launched that strategy last year with the introduction of four dedicated end-to-end solutions—smart facility management, smart tracking and logistics, smart asset monitoring and smart building—with the help of several partners," said Guillaume Boisgontier, Kerlink's innovative products and solutions marketing manager, in the prepared statement. "Smart Traffik is a new partner with which we are working jointly on the design of a future-proof solution that is unique and positions Kerlink in a new and promising vertical, smart retail."

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