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RFID Pours Beer at Shopping Market

Lynn Street Market, a corner grocery in Danville, Va., opened this month with a 12-tap beer wall that allows shoppers to pour their own drink by tapping an RFID card against the wall's readers to control and pay for their pour into a glass or growler.
By Claire Swedberg
Tags: Retail
Oct 29, 2019

Lynn Street Market, located in Danville, Va., opened this month as a neighborhood shopping center, but also as a place where locals can gather, meet and enjoy a pint of beer. The store features groceries, as well as a production kitchen, cooking classes, prepared meals to go and pour-your-own beer taps enabling shoppers to sample local beers at the store or take them home in growlers.

The solution enabling the automated taps employs passive HF RFID technology, compliant with the ISO 15693 standard, to detect a specific customer and link him or her with a particular beer pour. The system, provided by PourMyBeer, includes RFID readers built into 12 self-pour beer taps with four touchscreens for selecting a drink to pour, along with PourMyBeer's cloud-based software to manage read data. Each customer is provided with an RFID tag built into a card that he or she can use to pay for the beverage being poured.

The self-serve beer wall provides a feature for customers that makes the shopping experience more fun, explains Steve DelGiorno, Lynn Street Market's owner. With the new store, he says, the company offers fresh, natural foods, as well as integrated meals with prepared foods. "We see beer as an integral part of that," he states. The neighborhood's demographic likes craft beer, and the pour-your-own model allows those customers to sample different brands in the amounts they choose, while preventing individuals from pouring more than two drinks without employee approval.

The store features an integrated kitchen for preparing meals and providing customers with classes. The beer is an important element of the overall concept, DelGiorno says, adding, "The idea is you can come in, grab some sushi or rotisserie chicken to go, but you could also fill a growler or sit there and enjoy a pint while you're in the middle of your shopping trip."

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