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SML RFID Opens Retail Ideation Space in China

The facility, located in Shanghai, will showcase item-level RFID technologies and applications to government leaders, business partners and retail end users.
By RFID Journal

SML Shanghai RIS is divided into five components, each based on a different application scenario: a storefront, a back room, a distribution center, a convenience store and a labeling area (known as the Packaging & Trims Ideation Studio), where the creative services team can collaborate with retailers and brand owners to design tailored EPC UHF RFID or non-RFID labels and packaging. According to SML, companies can model the actual and complete life cycle of a product, from label and packaging design to the flow of retail supply chain. The Shanghai RIS will also host workshops with retailers and brand owners to showcase the latest retail technologies, offering retailers an immersive space to experience, explore, learn, test and customize their RFID solutions.

"Our team is working closely with those innovative retailers and brand owners globally to configure and deploy SML's item-level RFID solutions and deliver a significant ROI for them," added Dean Frew, SML's CTO and senior VP of RFID solutions, in the prepared statement. "We are also continuing to explore and innovate the latest retail technology, demonstrating the technical achievement and business value of applications of SML within our RIS facilities."

According to SML, RFID TotalCare enables retailers and brand owners to simplify RFID deployments and improve their ROI. SML's offering is an all-in-one systemic package, from its Inspire item-level RFID tag and global tagging solutions to its Clarity enterprise-class RFID software. This enables SML to serve retailers by simplifying compliance, the company reports.

"By partnering with thousands of global retailers, we realized that flexibility and cooperating closely with end users is the key to the success of RFID deployment," said Mandy Leung, SML's general manager for Shanghai, in the prepared statement. "Shanghai RIS allows retailers to collaborate together with our RFID solution experts to experience the potential value of SML's one-stop-shop solutions RFID TotalCare, while better understanding the cutting-edge RFID technologies and applications."

In addition to the two RIS sites in Shanghai and Plano, a third SML RIS is slated to be launched in Corby, England, in late 2019.

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