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RetailX Begins With RFID Journal LIVE! Retail

As the event opened this week in Chicago, RFID Journal editor Mark Roberti spoke about the growth of radio frequency identification as a business tool.
By Edson Perin

The second session of the day was presented by Roberti, who demonstrated how digital transformation depends on breaking the barriers of the real world to automatically bring to computers the information that is in the physical world. "Thus," he said, "RFID also functions as a tool for artificial intelligence (AI)."

Another issue Roberti addressed was the controversial question of the cost of RFID compared to that of barcodes. "If working with barcodes is actually cheaper than RFID," he asked, "why do companies count their inventories only once a year using barcodes, while those that use RFID do so more than once a month and thus maintain better control over what they have in stock?"

The University of Memphis's Kevin Berisso
Roberti presented several success stories from companies that employ RFID not only to control their inventories but also to take full advantage of the technology, such as improving the customer experience. "All technologies have their limitations, just like RFID," he stated, adding that the use of cameras to identify products, as has been done by the AmazonGo store, cannot solve all business problems.

During a question-and-answer session, Roberti was asked about the challenges that small retailers face in adopting RFID as a business tool. "The use of tags by manufacturers tends to be the starting point for small retailers to increasingly use RFID in their business," he concluded.

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